SECTION TWO
Large Employers
Ensuring your employers are able to attract and retain competitive talent is foundational for economic development.
Major corporations like hospitals, universities, and larger employers, as well as start ups who might be trying to recruit talent from other places, are your potential partners for building community.
Convene corporate partners to develop resources, experiences, and an Ambassador program.
Time is your largest cost in creating community ambassador programs, but companies frequently have large budgets for attraction/retention initiatives.
One great example of a successful ambassador program can be seen in Detroit, where Rocket Companies pays to have each new out-of-state candidate go on a two-hour Quality of Life Tour to familiarize them with the benefits of the region.
Setting the Scene
Do You Assist Large Employers with Talent Attraction?
- Potential Partners – engage your major corporations like hospitals, universities, larger employers as well as start-ups who might be trying to recruit talent from other places
- Role – Convene partners to create resources, experiences, and Ambassador programs
- Cost/Funding – Time is the largest cost but companies frequently have large budgets for attraction/retention initiatives
- Example – In Detroit, Rocket Companies pays to have each out-of-state candidate go on a 2-hour Quality of Life Tour
Do you know which occupations are most prevalent in your region?
Do you know which industries are most prevalent in your region?
Start the Sought-After Cities Scorecard
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